Tuesday, 30 April 2019
Sticky users - DAU/MAU
Key Aspects of Sticky Users (DAU/MAU)
Formula: Daily Active Users (DAU)/Monthly Active Users (MAU) x 100 = Stickiness%
A 50% ratio means an average user engages 15 out of 30 days. A 10% ratio means users engage a few times per month.
Benchmarks:
High Stickiness: >50% (often seen in social media apps).
Good/Average: 20%–50% (standard for many SaaS and mobile apps).
Low/Occasional: Below 10–20% (common for e-commerce, averaging around 9.8%).
Why It Matters
It helps predict retention rates and indicates product-market fit. High stickiness shows that users are finding ongoing value, making the product a habit rather than a one-time tool.
How to Improve
Enhance onboarding, increase user retention efforts, and deliver consistent value.
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