Mixpanel - what? why? difference? - voice from co-founder

https://www.youtube.com/watch?v=8k-9oMAr2kk

Custom dimension Tracking

https://www.youtube.com/watch?v=so3_bKY0mnM

Awesome custom reports

https://neilpatel.com/blog/expert-google-analytics-reports/

https://sleeknote.com/blog/google-analytics-reports

https://blog.salecycle.com/featured/9-essential-google-analytics-custom-reports-ecommerce/

Sticky users - DAU/MAU

http://www.notingon.com/dau-mau-measurements-in-google-analytics/

Attribution Model

https://www.hallaminternet.com/multi-channel-attribution-modelling/

https://www.pmg.com/blog/finding-best-attribution-model/

Event Tracking on GA

Event Tracking on GA

https://developers.google.com/analytics/devguides/collection/analyticsjs/events

https://evolvingweb.ca/blog/tracking-custom-events-google-analytics

Google Optimize

Google Optimize 360 is Google’s A/B testing and personalization platform. Like most A/B testing platforms, it allows marketers to test variations of a site in order to improve conversions. Unlike most A/B testing platforms, it natively integrates with Google Analytics.

Read more:
http://www.lunametrics.com/blog/2016/12/02/getting-started-google-optimize/